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Reputation with Intelligence™

When the story turns on you, get the truth out first.

Conrad Brain watches the news and social media around the clock, tells you what is really happening, drafts honest responses in minutes, and gets your side in front of the reporters who matter. You approve every word.

Conrad is a fictional publicist. The monitoring, the drafting and the people who approve it are not.

The trailer

Watch the trailer

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The stakes

Silence is a statement. So are shortcuts.

A rumour nobody answers becomes the story, and a crisis team that has to be woken and briefed loses the hours that matter most. Conrad is already awake and reading. The shortcuts, meanwhile, have become expensive.

93%of consumers expect a business to respond to its reviews.BrightLocal, 2025
75%of PR professionals already use generative AI, yet most agencies have no clear rules for it.Muck Rack, via PR News
$53,088the maximum US civil penalty per violation of the FTC's rule against fake reviews.DLA Piper, Dec 2025
2026the year a US court held that a defendant's chats with a public AI chatbot were not privileged.Orrick on US v. Heppner

How it works

Five moves, from first alert to full recovery.

Every crisis is different. The discipline is the same.

  1. A dark monitoring room with a curved wall of glowing screens.

    Monitor

    News, broadcast, social, forums, podcasts and reviews, watched every minute.

  2. Conrad on the phone at a long table of printed drafts in a crisis room at night.

    Assess

    What is true, who is talking, how fast it is spreading, and how bad it could get.

  3. A hand-edited draft statement beside a fountain pen, glasses and a glowing laptop.

    Respond

    Holding statements, posts and FAQs in your voice, checked against your facts.

  4. An empty press podium crowded with microphones under a single spotlight.

    Coverage

    The right reporters, honest pitches, a ready spokesperson, and corrections where they got it wrong.

  5. A city skyline at sunrise after a storm, wet streets shining.

    Recover

    Sentiment tracked back to normal, real good news told, and a playbook for next time.

A lighthouse shining a steady beam through a night storm, gold light breaking on the horizon.

Our guardrails

We don't wag the dog.
Ours is asleep on the desk.

The joke is the name. The practice is principled. Conrad will never invent a story, fake a review, run a bot or hide behind a sock puppet, and a rules engine stops him before he could try. Every post is approved by a person, and every decision is on the record.

Sovereign AI

Your crisis stays in the room.

The worst day of your year is not something to paste into a public chatbot. Conrad runs on open-weight models on private hardware that Webspinner owns and operates, not on a rented cloud AI. Your drafts, your documents and your bad news never train anyone else's model.

It is also why Conrad can afford to read everything, all the time: no meter running per word.

  • Private by design. Your materials stay on hardware we run, under your instructions.
  • On the record. Every alert, draft, approval and send is logged, so you can show your board, a regulator or a court exactly what was said and why.
  • People in charge. The machine drafts. A named human decides.
A night-time map of glowing signals, with warm clusters where conversations gather.
Conrad Brain leaning against his desk, arms folded, a golden retriever asleep at his feet, rain and city lights behind him.

Meet Conrad

The publicist mind. Never sleeps, never lies.

“Anyone can make a story disappear for a day. I'd rather make the true one worth reading.”

Conrad Brain, who is fictional, but means it.

Conrad is the voice and the mind behind the service: warm, unflappable, and very good at his job. He is our own original character, a tip of the hat to the great fictional fixers of film, with one improvement. He plays it straight.

  • Listen
  • Understand
  • Strategize
  • Shape narratives
  • Build trust
  • Protect reputations
  • Create opportunity

No testimonials here

We'd have to make them up. We don't do that.

Conrad Brain is taking its first clients now. Tell us what is happening, and a person will reply.

Reputation is a force for good.