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In a crisis

Here is what happens when you call Conrad.

A product recall. A viral video. A disgruntled former employee with a big following. A reporter's email that starts with “We're publishing tomorrow.” The details change. The discipline doesn't.

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  1. A dark monitoring room with a curved wall of glowing screens and an empty chair.

    Monitor

    Conrad reads the room, all of it, all the time. Before a crisis he learns what normal looks like for you, so he can tell a bad afternoon from the start of something.

    • News sites, wire stories, broadcast and podcast transcripts
    • Public social media, forums, video platforms and review sites
    • Alerts within minutes when volume, tone or reach breaks from your normal
    • Watches for impersonation and manipulated media in your name
  2. Conrad on the phone, reviewing printed drafts at a long table in a crisis room at night.

    Assess

    Panic is expensive. Conrad gives you a plain-English briefing: what is being said, what is actually true, who is saying it, how fast it is moving, and what happens if you say nothing.

    • A severity rating, with the evidence behind it
    • Who matters: customers, staff, investors, regulators, reporters
    • The facts you have, the facts you need, and the gaps
    • Options, with the likely cost of each, for you to choose
  3. A hand-edited draft statement beside a fountain pen, round glasses, coffee and a glowing laptop.

    Respond

    Within minutes you have drafts, written in your voice and checked line by line against your own facts. Nothing is published until a named person on your side says yes.

    • Holding statement, full statement, social posts and replies
    • Notes for staff, customers and partners, and an FAQ for the phones
    • Every claim traced to a source you supplied, or flagged
    • AI involvement disclosed wherever law or platform rules require
  4. An empty press podium crowded with microphones under a single warm spotlight.

    Coverage

    Silence lets someone else tell your story. Conrad finds the reporters who actually cover it, drafts honest pitches that say who we represent, and gets your spokesperson ready for the hard questions.

    • A media list by beat and by what each reporter has written before
    • Pitches and briefings, sent by people, never by spam
    • Practice interviews with the twenty questions you are dreading
    • Correction requests, with evidence, when coverage gets facts wrong
  5. A city skyline at sunrise after a storm, clouds parting over glass towers.

    Recover

    A crisis ends when trust comes back, not when the headlines stop. Conrad keeps watching until the conversation returns to normal, and helps you earn the next good story.

    • Sentiment and reach tracked back to your baseline
    • Real good news, from real customers and real work, told well
    • An after-action report: what happened, what worked, what didn't
    • Your playbook updated, so next time starts faster

The first day, roughly

What the clock looks like.

An illustration of a typical first day with Conrad on duty. Every crisis runs to its own clock, and you set the pace of approvals.

WhenConradYou
Minute 0Spots the spike, opens a case, alerts your contactGet a call or message
First 30 minutesBriefing, severity rating, holding statement draftConfirm the facts, approve or edit the holding line
First 2 hoursFull statement, posts, staff note, FAQ, media listApprove what goes out, choose a spokesperson
First dayPitches, interview prep, replies, corrections, hourly read-outsGive interviews, make decisions
Following weeksRecovery tracking, after-action report, playbook updateGet back to work

Is it happening right now?

Tell us what is going on. Don't polish it; that's our job.

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